Understanding Customer Journey Analytics in Performance MarketingPerformance marketing involves using data-driven tactics to promote products or services in a variety of ways. The ultimate goals are to drive conversions, customer satisfaction, and loyalty.It’s important to identify your success metrics up front. Whether you want to understand how
The Challenges of Cross-Device Attribution in Performance MarketingPerformance marketing begins with a clear set of campaign objectives. It involves launching marketing campaigns on digital channels to drive desired actions from customers.To understand how their ads are performing, marketers use cross-device attribution. This allows them to see the
How to Set Up Conversion Tracking for Google Ads and Facebook AdsWhen you set up conversion tracking, Google will give you a global site tag and an Event Code. Place the global site tag in the header of your website and the Event Code on the page where you want to track a specific conversion action.